When was the renovated space completed?May 2019.
Who is the target market and how did they influence the store design?
The target audience for Artisans Bespoke Jewellers come from all walks of life, which is why we strived for the space to feel friendly and inviting for everyone. We have called Paddington home for more than 20 years and the area is steeped in history. It offers a plethora of boutique shops, cafes, and restaurants, as well as a warm family-friendly environment. Our team of jewellers and designers are truly passionate about what we do, and it brings us so much joy to see someone walk into our store for the first time and be inspired by jewellery that is one-of-a-kind and all lovingly crafted by hand. In terms of influence on our store design, our brand colours – pink and teal – were combined with stylistic elements from the Art Deco period, but with a modern twist, as we find that a lot of our customers adore this style of jewellery.
With the relationship between store ambience and consumer purchasing in mind, which features in the store encourage sales?
Watching a handmade piece of jewellery come to life is a magical experience that we wanted to share with our customers, which is why we incorporated large viewing windows between our retail and workshop spaces. We find that this transparency encourages curiosity, inspiration, and open conversations with our clients. Our display cabinets were custom built by Thomas Brown Shop Fitters to allow our handmade pieces to be seen and enjoyed from near or far. They can also be moved for easy shop reconfigurations. As you look into our cabinets, you will see that our handmade pieces are displayed on luxurious velvet and soft metallic stands and ramps sourced from a UK manufacturer that ties in beautifully with our brand’s aesthetic.
What is the store design’s ‘wow factor’?
The ‘wow factor’ for our clients is the fact that they can see directly into our workshop from the retail space or from the street. Our pendant lights, ceiling mouldings, as well as the wallpaper with its gold accents, are other ‘wow factors’ of our stores design. Our team are delighted to be able to work in a positive space that encourages our creativity and reflects the Artisans Bespoke Jewellers story. |