As part of the deal, Timesupply will take control of UNOde50 distribution within Australia and New Zealand as well as operating the local version of the brand’s website.
Javier Gala, CEO UNOde50, said, “UNOde50 is proud to announce its strategic partnership with Timesupply to service the Australian and New Zealand markets.
“Until now, UNOde50 has had a limited presence in the region. However, we are confident that our brand’s unique jewellery designs – timelessly fusing tradition with modernity and handcrafted quality – have great potential to appeal to a new group of consumers.”
Ken Abbott, director Timesupply, told Jeweller, “We first became aware of UNOde50 in 2017 after seeing the brand in many UK retailers. It was very eye-catching and obviously hugely popular; we considered it would be a great addition to our stable of brands.”
He added, “UNOde50 has a very unique design DNA – it is difficult to mistake for any other brand. It is bold and artistic and will appeal not only to those who know the brand from Europe but also to new customers, who are always looking for something special.
“UNOde50 fits perfectly with Timesupply’s mission to distribute unique, distinctively designed jewellery with outstanding quality and value.”
Founded in Madrid in the 1990s, UNOde50 jewellery is handcrafted in Spain and has an existing retailer network spanning more than 45 countries.
While its largest market is Spain, followed by the US, the brand has been pursuing an expansion strategy to new territories, including Ireland in November 2020.
Its signature pieces are bracelets, which account for more than 45 per cent of sales, followed by necklaces. While known for its plated silver and leather designs, UNOde50’s range also incorporates gold plating, natural gemstones, and pearls.
It takes its name from the limited quantities of its first jewellery collections – just 50 pieces and its logo is a padlock, which represents the ‘protection of exclusive jewellery designs’.
In addition to its 500-piece core range, UNOde50 releases two collections each year; its most recent release for 2021 is the Glam Collection, featuring animal motifs and on-trend gold chains (see gallery below).
Timesupply currently distributes a number of European brands, including Coeur de Lion, Nomination, DANSK Copenhagen, QUDO, and RAS.
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