When was the renovated space completed?2016
Who is the target market and how did they influence the store design?
Our target market is everyone who shares our passion for quality jewellery products and enjoys purchasing fine and fashion jewellery from a store that stands apart from the rest. We offer those traditional core values of a family-owned business, and our store reflects that through its bright, open design.
With the relationship between store ambience and consumer purchasing in mind, which features encourage sales?
A great deal of attention, time and care is taken to create visual marketing that has that ‘X factor’ which both encourages and draws customers inside for more. The black-and-white theme runs throughout the store, and strategic lighting has been incorporated into the shape of the reflective, chrome-like ceiling bulkhead. This lighting provides the shop with a touch of class and creates a smart and modern, yet timeless look.
What is the store design’s ‘wow factor’?
The ‘wow factor’ is the black-and-white theme, including the feature carpeting which has a geometric design reminiscent of diamond facets. This presents the public with a store that appears spacious, bright and welcoming, as well as reflecting the quality and style they can expect in-store – both in terms of the jewellery and the services we offer. The store presentation is the start of the ‘wow factor’ we aim to provide to every customer. |