Founded in Barcelona in 2014 by siblings Paola and Humbert Sasplugas, the brand has built up a strong online following and an extensive retailer network throughout Europe, the US, and Asia.
It was previously only available to Australian consumers via its online store.
Caroline Roper-Kelly, operations manager at Heart & Grace, said, “Paola and Humbert Sasplugas pursued a dream of turning Paola’s childhood passion for jewellery and design into a lifetime project.
“Effortless elegance and timeless designs create the PDPAOLA universe, with unique trend-setting jewellery and an aspirational brand identity. With 1.6 million social media followers, PDPAOLA continues to grow.”
Heart & Grace made the decision to distribute PDPAOLA due to its “unique and on-trend designs, and the general essence of the brand,” Roper-Kelly explained, adding, “The brand features on-trend designs such as zodiac [symbols] and personalisation of letters, but with a unique twist of natural and semi-precious stones and cubic zirconia, at affordable prices.”
Given the strength of the brand’s striking marketing photography, Heart & Grace will assist retailers in promoting PDPAOLA with “a wealth of beautiful visuals and display materials to showcase the gorgeous jewellery designs,” Roper-Kelly said.
Heart & Grace also distributes European watch brands Cluse and Pierre Lannier, Reflex Active smartwatches, and children’s watch brand Tikkers.
VIEW PDPAOLA CAMPAIGN IMAGES
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