New text-message marketing service for retail jewellers

Customers can reply to the messages, creating a powerful two-way conversation that can lead to increased sales.

Notably, mobile text messages have a 98 per cent open rate with three quarters (75 per cent) of consumers preferring to have special offers sent to them via text.

“The 98 per cent open rate for text messages speaks for itself,” says Dave Scheine, country manager – Australia at Podium.

"The 98 per cent open rate for text messages speaks for itself"

Dave Scheine, Podium Australia

“With Podium the text messages are two way, so the customer can reply and the conversation can continue beyond the initial promotion. By sending messages that feel conversational, you are improving engagement and winning you more business and loyalty,” he adds.

Podium Campaigns assists business owners in creating a targeted recipient list with simple opt-in opportunities integrated with other Podium services, such as Webchat, Reviews, Payments, and Feedback.

It also provides personalised content for specific lists of recipients.

“Text message marketing is most effective when it feels personal and relevant to the customer,” Scheine says, adding, “With Podium Campaigns, it has never been easier to build compelling text campaigns.”

As with all marketing tools, tracking results is an essential component of success; the Podium Dashboard provides easily-digestible data and insights for each Campaign, resulting in continual improvement and better results over time.

For more information, visit the Podium Campaigns website.

Marketing people actually want

OPEN RATES Want your message heard? Send a message. The 98% open rate of a text message speaks for itself. In Podium, the text thread is two-way, so the conversation can continue beyond the initial promo—improving engagement and winning you more business and loyalty.
BUILD YOUR LIST Get opt-ins while the iron’s hot. Navigating regulation to build your list can be intimidating. With Podium, the list will build itself. Podium helps you to add simple opt-in opportunities everywhere your customers interact with you, including within Podium products like Webchat, Reviews, Payments, and Feedback.
CUSTOMISE Tailor campaigns to your specific needs. It has never been easier to build compelling text campaigns. SMS marketing is most effective when it feels personal and relevant to the customer, so Podium allows you to market to specific groups, with personalized content.
REAL-TIME RESULTS Effortless management. Immediate results. Understanding how your SMS marketing campaigns are working is critical. You’ll be able to view digestible results from the Podium Dashboard, so you become a smarter marketer with every campaign.