Trollbeads Australia was launched online in August of 2020 and then a physical store was opened in October this year on Chapel Street, Prahan in Melbourne, after a temporary tenancy at Westfield’s Fountain Gate shopping centre.

Jono Gelfand, co-CEO Trollbeads Australia

Mikkel Monberg, co-CEO Trollbeads Australia

Both from strong business and retail backgrounds, Jono Gelfand and Mikkel Monberg have headed Trollbeads Australia. Image: RetailBiz, Emily Bencic

Trollbeads' iconic glass beads have evolved over the years to incorporate more intricate motifs, owing to the nature of how far the art has developed over the years.