In comparing two jewellery trade fairs on a like-for-like basis, it is critical to remove as much misleading ‘spin’ and puffery as possible to create an accurate understanding of the situation.

Laura Moore, Jewellery Industry Fair: 37 supplier exhibitors and 800 ‘guests’

Gary Fitz-Roy, International Jewellery Fair: 151 supplier exhibitors and 3,996 visitors

Tale of Two Fairs 2024 - The International Jewellery Fair closed with 151 supplier exhibitors. Last year it recorded 150. By comparison, this year the Jewellery Industry Fair recorded 37 supplier exhibitors; it had 53 in 2023 - a decline of around 30 per cent.

2023 V 2024 comparison: The measure of success for exhibitors at a trade fair is usually transactional; their ‘order book’, if you like. How many sales, prospective sales and new clients were achieved by being at the event. If the fair is successful the company will exhibit the following year.