BaselWorld 2016 features 1,500 exhibitors and is expected to be attended by about 150,000 visitors

Eric Bertrand, Baselworld Exhibitors’ Committee president

Sylvie Ritter, BaselWorld managing director

François Thiébaud, Baselworld Swiss Exhibitors’ Committee president

Advertisement for the Guess Connect watch

Glashutte's 'anti-smartwatch' advertisement

An advertisement from Shinola's 'anti-smartwatch' campaign

Another example of a Shinola advertisement