MAX Diamonds was the original the concept behind father and daughter team, Maxwell Lane and Alex Barnes, offering a refreshing and personal, jewellery shopping experience.
With over 40 years experience in the jewellery industry Maxwell Lane has been designing jewellery for Australian and international customers since 1971 under the trusted Gemtec brand. An overflow of demand from Gemtec his flagship gemstone company, sparked the new venture. In 2006 a unique opportunity to cater to a new generation of shoppers was born.
We want to give people the best customer service in the industry. These days, people want a unique item of jewellery that reflects their style and personality. At MAX Diamonds, we will take the time to ensure that each and every customer walks away with exactly that.