While not as popular in Australia and New Zealand as the US, the sales staff “buddy system” could be a way to engage with customers on a higher and more personalised level. Read more »

The most successful retailers outline and set standards for customer service, which are non-negotiable with staff. It’s about being better than your competitors and your store staying top-of-mind with the customer. Read more »

If there is an area where small businesses can stand head and shoulders above large businesses, it’s in 'referrals'. Of all lead generation methods, referrals is the most likely to result in a sale because it addresses the issue of trust. Read more »

It's easy to forget the importance of basic Counter Etiquette and in this complete three part series, Jimmy discusses how you can win over customers the moment they enter your store. Why not spend the next two minutes with Jimmy to enhance your staff's customer greetings and perfect your winning close? Read more »

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One of the biggest challenges for retailers today is finding new ways to stand out from the crowd. Your competitor is no longer the 'other store down the street' – it’s just as likely to be someone half way around the world, courtesy of the internet. Read more »

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