Video is one of the most popular marketing tactics today and putting clips on Instagram’s IGTV can help your customer marketing go one step further. LILIAN SUE explains how to make the most of this useful function. Read more »

Effective SEO is the first step to customers finding you online but, for retailers, optimising images can drive your digital marketing strategy one step further – and it’s never been easier to get it right. LILIAN SUE reports. Read more »

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High-resolution, colourful product images mean everything to jewellery retailers. LILIAN SUE discusses some online tools that can help produce stunning photos that wow customers. Read more »

Adding organic content is important but a mix of online content can help businesses ease the pressure to keep fans updated. LILIAN SUE discusses some online tools that can help. Read more »

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The festive season is chaotic but there is a plethora of digital staff collaboration tools to help businesses stay organised and running smoothly this christmas. LILIAN SUE reports. Read more »

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Social media can be overwhelming and monitoring it can be a full-time job if businesses aren’t smart. LILIAN SUE explores the best online management tools to help businesses keep abreast of their social media accounts. Read more »

Generating publicity can be a great help in expanding business and the good news is that it doesn’t have to be expensive. LILIAN SUE reports on five of the best ideas for developing affordable online publicity. Read more »

Instagram is much more than an online photo sharing tool that jewellery businesses can use to generate customer buzz. LILIAN SUE looks at how retailers can turn the platform into a shopping haven. Read more »

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