Online mega-retailers are dominating the market, yet traditional retailers remain slow to learn from them. GRAHAM JONES discusses how traditional retail techniques are failing to impress customers. Read more »

Online businesses don’t want to receive calls. Instead, they prefer customers to complete purchases without assistance. This appears to be more convenient but GRAHAM JONES says appearances can be deceptive. Read more »

The retail industry is a master of using statistics to show that things are going well but statistics can only plaster over so many cracks. GRAHAM JONES reports. Read more »

The psychology of choice is an important factor when designing a website. GRAHAM JONES believes retailers should take cues from the world of online dating – where an abundance of choice can be a disadvantage. Read more »