Will you play the long game with your customers? SUE COCKBURN argues that quality customer service is a marathon, not a sprint. Read more »

Social media plays an important role in an online marketing strategy but it’s a mistake for retailers to think it could replace a website. SUE COCKBURN discusses the reasons why websites are key. Read more »

Building a brand involves so much more than selecting a name, catchy tagline and colour scheme. SUE COCKBURN reports this is especially true when it comes to retailers where consumer trust is everything. Read more »

Great product, heavy promotion and competitive pricing will always assist businesses but SUE COCKBURN says customer service still remains retail’s ace in the hand, especially for new stores. Read more »

Businesses looking to generate repeat business should start by building stronger customer relationships. The key, according to SUE COCKBURN, is to be consistent with both product and service. Read more »

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