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Search Results - Elizabeth Boyd, Tips on Selling

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What's your brand? It's a good time to ask yourself the big question and find an identity that clearly resonates with your customers.

Tips on Selling
What's your brand? Branding and today's retail customer

Retailers should evaluate the effectiveness of branding strategies in their quest to deliver upon the customer experience promise. ELIZABETH BOYD reports. Read more »

Tips on Selling
Navigating traditional retail and the savvy consumer

The need to continually improve the customer experience raises challenges aplenty for retailers, and ELIZABETH BOYD believes there has been a major shift in customer behaviour. Read more »

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