How well do you really understand your customers? MICHAEL HINSHAW encourages you to ask the big questions about your business. Read more »

A sure-fire way to succeed in business is to create a solution to an existing problem. To do this, businesses must thoroughly understand their customer's pain points. MICHAEL HINSHAW reports. Read more »

Delighting customers can go far to generating loyalty but businesses must first understand customer expectations if they are to achieve it. MICHAEL HINSHAW sheds light on what it is that today’s consumers want. Read more »