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Search Results - Editor's Desk

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When retailers face intense competition to capture the attention of consumers, every little edge becomes critical. | Source: Adobe Stock

Editor's Desk
Pricing psychology: A hidden edge not to be ignored

In a competitive market, every slight advantage is important. SAMUEL ORD explores the fascinating world of the psychology of retail pricing strategies. Read more »
In the US, Black Friday is the first Friday after Thanksgiving. In 2024, it will occur on 29 November. | Source: Daily Mail

Editor's Desk
Chaos: Jewellers thriving when the heat is on

The only way to handle pressure is to apply it. SAMUEL ORD reflects on significant changes to the retail landscape. Read more »
In August, the International Jewellery Fair (Expertise Events) and the Jewellery Industry Fair (Jewellery Industry Network) competed for the loyalty of the broader industry. | Source: International Jewellery Fairs and Jewellery Industry Network

Editor's Desk
Two critical lessons learned from Sydney’s showdown

Insanity is doing the same thing, over and over again, and expecting different results. SAMUEL ORD reveals two lessons from the competition between two jewellery fairs. Read more »
The magic of the tongue is the most dangerous of all spells. | Source: Flickr

Editor's Desk
Dark art of language: How words cast spells of deception

The magic of the tongue is the most dangerous of all spells. SAMUEL ORD discusses the deceptive influence of language in the jewellery industry. Read more »
Have you given your marketing strategy any thought? Instead of waiting for someone to bring you an opportunity, take the initiative and create a comprehensive plan. | Source: Adobe Stock

Editor's Desk
The future belongs to those who plan for it

Is your business ready to stand out when it matters most? SAMUEL ORD urges you to prepare for the busiest time of the year. Read more »
Working in sales can be particularly challenging during certain times. | Source: Deposit Photos

Editor's Desk
Spare a thought for your sales staff

Has there ever been a more challenging time to be employed in retail sales? SAMUEL ORD reflects on the rise of anti-social shoppers. Read more »
The latest research from Jeweller has uncovered some startling insights about the relationship between Australia’s independent retailers and digital marketing. | Source: Freepik

Editor's Desk
Social media: Is the juice worth the squeeze?

Are jewellery retailers placing too many eggs in one basket when it comes to social media? SAMUEL ORD considers the pitfalls of digital dependency. Read more »
Marquee Retail Group (MRG), the owner of fashion jewellery brand Colette by Colette Hayman, has been placed into voluntary administration.| Source: Colette by Colette Hayman

News
Fashion jewellery: Out of the frying pan into the fire

The more things change, the more they stay the same. SAMUEL ORD discusses the recent collapse of fashion jewellery chain Colette by Colette Hayman. Read more »
One of the hardest lessons we learn is to be cautious of people who utter the words, “Trust me.” The same rule applies to anyone who says, “Believe me”. | Source: Sticky Branding

News
Can we trust the ‘leaders’ of the jewellery industry?

Many trade associations fail to uphold the standards they set themselves. SAMUEL ORD discusses an ongoing issue facing the jewellery industry. Read more »
The modern world is plagued by superficial analysis, and the jewellery industry is the latest in a long line of victims. | Source: Freepik

Editor's Desk
Your escape from a world dominated by the superficial

The jewellery industry is under siege. SAMUEL ORD discusses the importance of deeper examination in an increasingly superficial culture. Read more »
In business, becoming consumed by the ‘smaller details’ is easy.  Understanding this panoramic picture with Jeweller's 2024 State of the Industry report will help you plan for the future.

Editor's Desk
A picture of yesterday, today, and tomorrow

It has been said that ‘details create the bigger picture’. ANGELA HAN offers a sneak peek into Jeweller’s most significant issue of the decade, published next month. Read more »
Consider the subtle but distinct differences between ‘colour gemstones’ and ‘coloured gemstones.’ Both are used interchangeably by different sources within the jewellery industry, but they are far from alike!

Editor's Desk
What's in a name? That which we call a rose, by any other word, would smell as sweet.

Language is changing faster than ever before. ANGELA HAN explores the importance of keeping current on the latest nomenclature changes. Read more »
Trade fairs present an opportunity to increase your store’s profitability.

Editor's Desk
When opportunity doesn’t knock, build a door

The largest Sydney trade show of the past decade is just weeks away. ANGELA HAN stresses the importance of making the most of the opportunities these events present. Read more »
It's been said by many important historical figures that ‘the first casualty of war is the truth’ and the conflict between ‘natural’ and lab-created diamonds supporters has been no exception to this rule. | Source: Pixabay

News
Voices of reason rising above the diamond melee

The heated debate about the future of the international diamond industry continues unabated. ANGELA HAN reflects on recent calls for civility. Read more »
Further, all too often claims are made that seem to be accepted as gospel when there is no evidence to support them.  | Shutterstock

Editor's Desk
Many hands make light work

‘Stronger together’ is a phrase that’s been used aplenty. ANGELA HAN believes that it’s a term that exemplifies the work buying groups achieve. Read more »

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