19/04/2023
• Samuel Ord
Fewer things matter more to the average jeweller than the health of the wedding and engagement market. SAMUEL ORD explores the demographics behind Australia’s bridal market and examines the trends set to define 2023.
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09/07/2019
• Arabella Roden • Former editor
The desire for unique engagement rings has never been stronger. ARABELLA RODEN discovers how jewellers are adapting to the changing tastes and budgets of consumers
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23/05/2017
• Emily Mobbs • Former Editor
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25/05/2015
• Emily Mobbs • Former Editor
Staying competitive in the bridal market is no easy feat. EMILY MOBBS reveals the latest trends and sales tools expected to help those up for the (rewarding) challenge.
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27/08/2014
Feeling underprepared for one of life’s most special moments? Jeweller has compiled a step-by-step guide to help you navigate through the nitty gritty on diamonds and engagement rings through to your proposal and wedding.
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22/08/2014
What better way to flaunt your love than with a beautiful, creative engagement ring photo that celebrates your relationship? Jeweller found some of the most imaginative photos to get you inspired.
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29/05/2014
The bridal market continues to play a vital role for many – if not all – jewellery businesses. It’s also one of the most competitive, meaning retailers need to ensure they’re attracting consumers with points of difference and expert knowledge.
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29/05/2014
• Emily Mobbs • Former Editor
Love is in the air and couples continue to flaunt it with a ring. Emily Mobbs discovers the best ways to appeal to this year’s flock of lovebirds.
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09/05/2014
• India Nicholson• Staff Journalist
Swarovski Gems has expanded its renowned Gem Visions service by releasing a publication that explores outside the realm of broad jewellery trends, and focuses on one special theme: bridal.
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24/01/2014
• India Nicholson• Staff Journalist
Said to generate more sales than any other social media site, Pinterest is a platform that holds plenty of potential for jewellers. India Nicholson highlights the essential functions that every retailer should know.
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02/12/2013
• Emily Mobbs • Former Editor
Engagement and wedding rings will always rule the bridal category, but there’s another crop of jewellery items vying for attention. Emily Mobbs reports on how to increase sales by targeting all members of the wedding party.
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23/05/2013
• Emily Mobbs • Former Editor
Engagement and wedding rings will always rule the bridal category, but there’s another crop of jewellery items vying for attention. Emily Mobbs reports.
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02/02/2012
• Timothy Grey
It seems that the more things change the more they remain the same, and that’s certainly true for weddings rings. While classic styles are still popular there’s a move back to hand-made designs.
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19/01/2012
• Timothy Grey
After a couple of rocky years, the wedding industry is once again in full swing, and that’s good news for retailers of wedding jewellery.
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07/12/2009
Jewellers are always in search of that USP – Unique Selling Proposition – to set them apart from competitors. TOM WILDERN reports, one jeweller has a novel offer for bridal shoppers.
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