Impersonal jewellers hurt extra sales

Jewellery retailing isn’t like selling lemonade. It should be sold differently, and SHANE DECKER says one way to do that is by getting on the ‘same side’ as your customer.

Jewellery retailing isn’t like selling lemonade. Jewellery is crafted to stand the test of time, and each item holds meaning and inspires emotion within the wearer. It follows that the art of selling jewellery requires sales staff to build me...

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