Jewellery: The perfect gift

Aligning with charities can be the gift that keeps on giving for jewellery retailers. Aaron Weinman reports on why you should think about lending a hand.

Capturing the imagination of consumers is the most important weapon in a retailer’s armoury. Jewellery is known to evoke a variety of emotions in consumers but sometimes the product itself just isn’t enough to stimulate sales and strengthen a store’s...

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