Focus on multi-channel sales

Traditional retailing has evolved into multichannel retailing where customers connect with stores via social media in addition to browsing, comparing and purchasing via physical stores, websites and mobile devices.

Users double time on social networks

According to Neilsen’s December Social Media Report, social media usage shows no signs of slowing down with users spending 58 per cent more time on social media. Consumers are spending roughly 20 per cent of their t...

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