Add value with bespoke gems

Are your customers becoming disenchanted with everyday gemstones and asking for something a little different? Gem-cutter Doug Menadue believes bespoke gemstones can provide jewellers with a competitive edge.

For a long time, the commercial market was the only place jewellers could source their gems. Commercial gems were limited to standard designs and shapes, and often the quality of the cut was poor.

In recent years, the emergence of the custom gem-cutte...

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