Many of this year’s 215+ exhibitors are offering visitors the chance to take home something extra – often for just dropping by their stands – including a trip to the 2014 Hong Kong International Jewellery Show.
Here is a selection of companies that have confirmed to Jeweller that they are running promotions during the three-day event. A full list of the Spotlight education seminars occurring at the show is also listed below.
Hong Kong Trade Development Council (HKTDC) is conducting a special lucky draw promotion during the fair. Visit the stand and drop a business card into the bowl for a chance to win a trip to the Hong Kong International Jewellery Show and Diamond, Gem and Pearl Show 2014. The prize includes a round-trip economy-class flight to Hong Kong and three-night hotel accommodation.
Chemgold has a “Guess the number of granules” competition at its stand. The winner receives three months’ of free casts.
Making its maiden outing at any Australasian jewellery fair is Agatha Paris. With more than 400 boutiques and retailers worldwide, the French brand will hold a business card draw each day where attendees can win an Agatha Paris jewellery package and display unit. A special fair discount will also be on offer on package and display units for those who miss out on the prize draw.
Peekays Findings is conducting a daily draw (3pm) where visitors to its stand who have registered their details can win a mini iPad (three to be given away).
A daily draw at Kenneth Ayres’ stand will give attendees the chance to pocket $1,000 of Ayres packaging or display products, in recognition of the business’ 40th anniversary. Winners will be announced just before closing each day.
In addition to providing expert knowledge at the dedicated Gemstones pavilion within the fair’s exhibition space, the GAA will be running a competition where about $2,000 in vouchers for GAA courses can be won.
The prizes – $1,000 course voucher, $500 course voucher and one voucher for an Introduction to Gems and Gemmology short course – will be redeemable from the GAA.
To enter the draw, visitors will need to visit the GAA stand and fill out a form. Winners will be announced at 2:30pm on Tuesday 3 September.
Pastiche will be presenting the New Zealand winners of its Mother’s Day visual merchandising competition with a “first place” plaque. The jewellery brand will also be announcing details about its next window display competition for Christmas. Visitors can learn more – there is a $6,000 travel voucher up for grabs – by visiting the Pastiche stand.
And finally, New Zealand Mint has a campaign where visitors simply add a hashtag to an Instagram post of any of the NZ Mint designer brands, and enter their details at the stand to go in the draw to win a NZ Mint jewellery prize drawn at the end of fair.
Many more companies have special offers and promotions running throughout the fair, hence attendees are encouraged to plan their trip in advance. Thankfully, this year the organisers have allowed an extra hour each day to help visitors make the most their opportunities.
The show will run from 9am-6pm on Sunday 1 September and Monday 2 September and 9am-4pm on Tuesday 3 September. Online visitor registration closes at midday this Friday 30 August.
FREE SEMINAR schedule
In a first for the Sydney fair, education seminars will be held right on the show floor.
The 20-minute free Spotlight Learning Exchange sessions will take place in hubs located throughout the exhibition space. There’s no need to register and visitors will be able to gain valuable tips and education from a host of industry experts.
See below for the full schedule:
The six questions you must ask, before you buy new unproven stock
Daily: 11am
Lynn Baldwin (USA), presented by Retail Edge Consultants
Tired of investing your hard earned profits in stock that doesn’t perform? Then it’s time to change your approach to buying stock. Learn to ask these six simple but powerful questions and you’ll break the vicious cycle of ineffective buying that leads to too much old and dead stock.
It’s media, Jim, but not as we know it!
Daily: 11:30am
Virginia Hyland, founder and principal, HM Communication Group
Join Virginia, as she discusses the changing media landscape in Australia and how it will affect your business. Learn how you can get the best “bang” for your advertising dollar in the future.
A brief history of the world of diamonds … and an exciting future!
Sunday and Monday: 12 noon
Rami Baron, president of the Diamond Dealers Club of Australia
A brief history on the world of diamonds and where they are heading. Plus as part of the team spearheading the new World Diamond Mark, regarded as the largest-ever diamond marketing program in recent times, Rami gives Australia its first official preview of the initiative.
Why customer service is the key to successful business
Monday and Tuesday: 1pm
Karin Adcock, House of Brands
Discover why, as either a jewellery wholesaler or retailer, customer service is king. Explore different elements of relationship building, whether you are dealing with international businesses, independent businesses, or individual customers.
Luxury marketing, then and now
Monday and Tuesday: 12:30pm
ST Ang, executive director of strategy, HM Communication Group
ST will examine the relationship between “Luxury” and “Social” and help you navigate the new “Luxury” market. Explore a number of marketing communications principles that will help you with the direction of your own business marketing communication strategy.
The truth about social media for business
Monday: 1:30pm
Adam Frankin, co-founder and marketing manager, Bluewire Media
Adam debunks the myths about facebook, linked in, twitter and blogs. In this Q & A-style session you will learn the dos and don’ts of social media and examine case studies from the Bluewire Media files.
Gemstones & opals
Sunday and Monday: 3:00pm, Tuesday: 2:30pm
Desiree Zincirkiran and Tony Smallwood, Gemmological Association of Australia
Learn how to recognise inclusions in gemstones and identify gems using specialist equipment. Plus there will be information on the variety of courses and certifications (including online) available through the GAA. Opal specialist and geo-scientist Tony Smallwood will demonstrate working with amazing opals.
Gold & Silversmiths Guild news
Sunday and Monday: 2:30pm, Tuesday: 1:30pm
Julianne Richards, PR officer, Gold & Silversmiths Guild of Australia
Learn about the benefits of membership and the variety of courses on offer. The Guild is the only professional organisation in Australia with a traditional and comprehensive system of marking precious metal items.
Grow your business with branded jewellery
Sunday: 1pm, Monday: 2pm, Tuesday: 10:30am
Mitchell Grant, Agatha Paris
Branded jewellery is no longer just nice to have; it is a necessity for jewellery stores. What makes some brands better than others, and what if they just aren’t working out? Learn how to select brands and use them to your business advantage, and what to do if you are overloaded.
Discover Nationwide
Sunday: 2pm; Monday 10:30am
Barry Jackson, director, Nationwide Jewellers (Sunday)
Colin Pocklington, managing director, Nationwide Jewellers (Monday)
Learn how Nationwide can help independent jewellers make more money in a tough market. Nationwide Jewellers is Australasia’s largest group of independent jewellers – with more than 500 jewellery stores across the country.
Late changes to stand numbers
GAA is now located at stand H12
New additions to the show:
SJ Jewels (K58)
Cherie O (C02)
Please note: Rapid Prototyping Services is located at stand N47
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