The redesign incorporates video footage and images of real-life couples sharing their stories
New-look Tiffany website adds some “wow”
Posted October 29, 2013 | By Emily Mobbs • Former Editor
Global jewellery brand Tiffany & Co has redesigned its website to
include more information, images and video relating to engagement rings
and the ethical sourcing of diamonds, gemstones and precious metals.
As part of the upgrade, the engagement section features videos of gemmologists explaining the various components of the 4Cs as well as a function that allows users to choose a ring, specify carat size and skin tone and view it on a model’s hand.
Another new section showcases Tiffany’s Blue Book – the retailer’s couture jewellery collection – and includes behind-the-scenes images from the workshop situated above its Fifth Avenue flagship store where the pieces are manufactured.
Furthermore, The World of Tiffany page features information about its designers, celebrity culture and jewellery on the red carpet, while What Makes Love True provides stories of real-life couples told through film and photographs.
The new site also has enhanced zoom capability for viewing the retailer’s jewellery.
Tiffany & Co was founded in 1837 in New York City. It operates jewellery stores in the Americas, Asia-Pacific, Japan, Europe and the United Arab Emirates and also trades through its website.
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