Your sales staff are talking too much!

In sales, there’s a time to talk and a time to listen. BRIAN JEFFREY says selling can improve when staff stop talking because when it comes to this industry, the gift of the gab isn’t so much a gift as it is a sin.

To quote from the Darby Bible translation of Judges 15:16, “And Sampson said…with the jawbone of an ass have I slain a thousand men."

Sadly, in over 40 years that I’ve been in sales, I’ve seen the same number of sales slai...

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