12/06/2024
• Barry Urquhart
Interested in introducing Artificial Business to your business but need help figuring out where to begin? BARRY URQUHART explains the importance of strategy.
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07/05/2024
• Barry Urquhart
Embracing emerging technology is exciting; however, we must proceed with caution. BARRY URQUHART encourages you to think before you consider implementing AI programs into your business.
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16/04/2024
• Barry Urquhart
Don’t be afraid to dream big. BARRY URQUHART discusses the importance of promoting your business in a post-pandemic retail landscape.
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12/07/2021
• Barry Urquhart
While many businesses focus on new customer acquisition, BARRY URQUHART extolls the bene ts of re-engaging past shoppers who may have been forgotten.
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03/03/2021
• Barry Urquhart
The economic bounce-back from COVID-19 is well underway, but BARRY URQUHART cautions those who do not heed the permanent changes to the market – and consumers’ expectations.
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06/10/2020
• Barry Urquhart
During and post-COVID, consumers have been exhibiting unfamiliar buying patterns. For retailers, it’s a case of same, same, but different – and the approach to marketing should reflect that, says BARRY URQUHART.
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04/11/2019
• Barry Urquhart
Before blaming poor advertising for a lack of sales, retailers should scrutinise the category and the consumer of their products, then adjust their strategy and creative brief accordingly, BARRY URQUHART advises.
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02/10/2019
• Barry Urquhart
An enterprise is only as good as its people. Seeking exceptional workers will not only improve outcomes but also influence other staff to elevate the company culture, writes BARRY URQUHART.
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09/07/2019
• Barry Urquhart
It’s not enough for a business to offer customer service – it should be customer-centric from the top down. BARRY URQUHART explores how corporate culture must evolve to put customer-service skills first.
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10/04/2019
• Barry Urquhart
It’s the oldest trick in the book – retailers who lower their prices will increase their sales. The concept seems simple enough, but BARRY URQUHART questions whether it works, and if it’s really worth it.
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01/10/2018
• Barry Urquhart
In an age of instant communication, impersonal communications fail to impress consumers – instead, business owners must grab and hold shoppers’ attention, writes BARRY URQUHART.
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31/07/2018
• Barry Urquhart
The emergence of global mega-retailers on the Australian market doesn’t have to spell doom for traditional retailers. BARRY URQUHART discusses the importance of building a service culture.
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27/07/2017
• Barry Urquhart
Cutting resources might seem like a good idea when looking to shave costs but BARRY URQUHART reports businesses must be aware that such action can damage their market visibility and hurt their sales.
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25/06/2014
• Barry Urquhart
Traditional customer service has given way to the pursuit of an overall customer experience. The winners of customer loyalty will be businesses that provide the ambiance its customers seek. Barry Urquhart reports.
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30/09/2013
• Barry Urquhart
Most small businesses might believe they offer great service but customers often disagree. Barry Urquhart says this is because stores fail to build relationships, which is costing them repeat sales.
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