Staff usually come crashing down after the highs of Christmas and New Year sales but Leonard Zell says managers who set an environment based on enthusiasm can ensure stores remain productive and profitable. Read more »

Handing a sale over to a more experienced staff member need not be a painful process. Leonard Zell discusses how to ask for a lifeline. Read more »

The difficult customer is a common excuse for jewellery store staff who struggle to sell but there are ways to turn all customers into sales. Leonard Zell reports. Read more »

If your staff aren’t selling enough, it might be time to look at the benefits of individual incentive commission systems, which Leonard Zell believes far outweigh those of group/shared commission schemes.  Read more »

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The power of a welcoming smile, often underestimated by most salespeople, can go a long way towards helping to close a sale. Read more »

What does it take to sell expensive jewellery? Leonard Zell has three quick tips on how to improve your high-end jewellery sales. Read more »

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Diamond jewellery sales are vital to a jewellery store's success and during difficult trading periods it’s important for retailers to ‘save’ sales. Are your staff and managers trained in the art of a ‘save’? Read more »

In periods of slow trading, it’s more important than ever for jewellery store owners and managers to ‘save’ sales. How to ask for help in closing a sale – and how to give it – is something that all sales staff and managers should be a key priority in retail training, says LEONARD ZELL. Read more »

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