Handing a sale over to a more experienced staff member need not be a painful process. Leonard Zell discusses how to ask for a lifeline. Read more »

The difficult customer is a common excuse for jewellery store staff who struggle to sell but there are ways to turn all customers into sales. Leonard Zell reports. Read more »

If your staff aren’t selling enough, it might be time to look at the benefits of individual incentive commission systems, which Leonard Zell believes far outweigh those of group/shared commission schemes.  Read more »

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The power of a welcoming smile, often underestimated by most salespeople, can go a long way towards helping to close a sale. Read more »

What does it take to sell expensive jewellery? Leonard Zell has three quick tips on how to improve your high-end jewellery sales. Read more »

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