01/12/2014
• Bianca Mangion
Knowing what closing techniques to use – and when to use them – can be the difference between a sale and a fail. Bianca Mangion reports.
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01/06/2010
• Bianca Mangion
More jewellery companies are creating "emotional" jewellery, ensuring people can keep their friends close – really close. BIANCA MANGION gets emotional.
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30/04/2010
• Bianca Mangion
Valentine’s Day is one of the key selling periods of the year for jewellery stores. BIANCA MANGION discovers that, to be ahead of the rest, retailers have to understand the male shopper.
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30/03/2010
• Bianca Mangion
Jewellery designers continue re-inventing ways for customers to compile their own unique, individualised jewellery. BIANCA MANGION reports.
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19/01/2010
• Bianca Mangion
Every retailer knows the virtues of a unique selling proposition or USP. Cultivating something industry competitors don’t have is essential for a loyal customer following.
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01/12/2009
• Bianca Mangion
Women don't self-purchase jewellery with anywhere near the same frequency as other fashion items. BIANCA MANGION thinks it might have something to do with the seasons.
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04/10/2009
• Bianca Mangion
BIANCA MANGION went in
search of better ways for merchandising silver jewellery. She spoke to leading silver jewellery suppliers about their secrets to success.
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04/10/2009
• Bianca Mangion
Clever, creative silver jewellery designers draw on their own
experiences and perceptions to create designs with a little
personality. BIANCA MANION spoke to a few designers about their
inspiration.
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25/09/2009
• Bianca Mangion
Being a jeweller is a difficult job. It can involve dealing with people’s emotions and cherished family possessions. And there is often confusion given that much of jewellery is subjective. Along the way there is the occasional disgruntled customer. From the serious to the downright absurd, the JAA receives many complaint calls each year. BIANCA MANGION reports.
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25/09/2009
• Bianca Mangion
BIANCA MANGION chats to George Rotenstein the Australian
creator of a collection of miniature musical carousels. Embodying all the beauty of an amusement park carousel with intricate
detail, colourful lighting, movement and music, each of the horses
has a finely-detailed body,
designed and created in a variety of materials
including sterling silver and 18-carat gold.
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25/09/2009
• Bianca Mangion
A new trend has emerged among fashionistas. Big spending is out, and cheaper jewellery is in. As BIANCA MANGION reports, sterling silver makes the perfect partner.
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17/08/2009
• Bianca Mangion
Once shunned, now worshiped, fashion jewellery has made its mark - forever changing the market. BIANCA MANGION gets the goss on what's making trends this season.
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17/08/2009
• Bianca Mangion
BIANCA MANGION chats to suppliers and gathers some tips for selling fashion jewellery.
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17/08/2009
• Bianca Mangion
This year's watches trends will see less fuss about faces and straps, as consumers swap sparkle for wearability. BIANCA MANGION asks the top time-keepers for the score.
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17/08/2009
• Bianca Mangion
Brands have given the jewellery industry a well-needed burst of life - fuelling consumer desire, and changing retailer mind sets. BIANCA MANGION tracks the new phenomenon.
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