It is critical to measure the success of PR and marketing campaigns – the challenge is doing so in a cost-effective manner, writes WILLIAM COMCOWICH. Read more »

In many businesses, public relations and marketing often operate as separate departments or teams. That structure can lead to a lack of co-ordination and missed opportunities, writes WILLIAM J COMCOWICH. Read more »

There’s an easy way to enrich your digital content – utilising compelling statistics will help you to earn credibility with readers and make your message stick in their minds. WILLIAM COMCOWICH explains how. Read more »

Retailers wishing to develop successful marketing messages must first establish successful market segmentation. WILLIAM COMCOWICH asks, “Have you identified your audience?” Read more »