Marketing campaigns are rarely successful without a thorough understanding of the target audience. DENYSE DRUMMOND DUNN asks an important question – how well do you know your customers? Read more »

Fewer factors influence the success of a jewellery business as much as reputation. DENYSE DRUMMOND-DUNN discusses the secrets to successful word-of-mouth marketing. Read more »

It pays to gain knowledge from experts who excel in their craft, especially in marketing. DENYSE DRUMMOND-DUNN shares nuggets of wisdom from some of today’s renowned marketers. Read more »

Attracting more customers guarantees higher profits – or does it? DENYSE DRUMMOND-DUNN explains how selling more to fewer people can be a more successful strategy. Read more »

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With the rapid pace of technological change and increasingly savvy consumers, Denyse Drummond-Dunn reveals the key to adapting your marketing strategy for today’s world. Read more »

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Writing a marketing plan is easy – writing an effective marketing plan can be a much trickier proposition, explains DENYSE DRUMMOND-DUNN, who advises taking a question-based approach to the task. Read more »

There are right and wrong ways to request customer data and DENYSE DRUMMOND-DUNN says using the right protocol is essential for establishing long-lasting customer relationships. Read more »

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Storytelling exists in all cultures; it is used to convey learning and history, as well as to entertain children and adults alike. DENYSE DRUMMOND-DUNN discusses the use of storytelling in brand marketing. Read more »