Businesses that understand how to interpret social media data can unlock valuable customer insights. In part two of this series on Instagram marketing, MELISSA MEGGINSON shows how to use data to make better decisions. Read more »

Instagram is a great tool to build connections and engage with people but consistency is key. MELISSA MEGGINSON reports on how retailers can use a few simple tools to get in on this important phenomenon. Read more »

Pinterest operates differently to other social media platforms and, as MELISSA MEGGINSON states, understanding these differences is crucial to maximising impact on this powerful ideas platform. Read more »