When did you last reflect on your marketing strategy? GEORGANNE BENDER and RICH KIZER return for the final chapter of this series. Read more »

The time has come to embrace a new strategy. GEORGANNE BENDER and RICH KIZER continue the series on marketing makeovers. Read more »

Is your business ready for change? GEORGANNE BENDER and RICH KIZER encourage you to embrace a new marketing strategy at your store. Read more »

When faced with the challenge of running a jewellery store, it’s easy to fall into a rut. RICH KIZER and GEORGANNE BENDER explore simple fixes for struggling salespeople. Read more »

When it comes to retail, fewer things matter more than providing quality customer service. KIZER & BENDER offer practical ways to improve the impression left upon customers. Read more »

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Running a jewellery business is one thing and ensuring the business is adaptive to the changing times is another. KIZER & BENDER provide useful tips on using ideas to improve sales. Read more »

There are several retail strategies you can implement to get your slow-moving product out the door, write RICH KIZER and GEORGANNE BENDER. Read more »

While some aspects of your business have undoubtedly had to change and adapt to the new reality of retail, there are other elements that you can’t afford to neglect, advise RICH KIZER and GEORGANNE BENDER. Read more »

The way your business is perceived by potential customers can be the difference between making a sale or losing it to a competitor – and the key to controlling that perception is branding, advise RICH KIZER and GEORGANNE BENDER. Read more »

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Don’t be afraid of, or dismiss, your competitors, write RICH KIZER and GEORGANNE BENDER. Instead, ask yourself what you can learn from your retail rivals. Read more »

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Thinking outside the square is easier said than done, but RICH KIZER and GEORGANNE BENDER have some advice about how intelligent ignorance can produce positive outcomes. Read more »

Retailers can obtain useful information when asking customers for suggestions. RICH KIZER & GEORGANNE BENDER call it their big question: “What one thing could we do to improve our customer care?” Read more »