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Search Results - David Geller

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Use an independent accountant to reconcile the books

Management
Retailers beware: Strategies to deal with staff theft

Internal theft is an ugly blight on retail trading. DAVID GELLER offers strategies to help. Read more »

Feature Stories
Increase sales for virtually no added expense

The secret to boosting sales is not always unlocked by increasing marketing expenditure. Instead, DAVID GELLER recommends turning to a tried and tested selling technique like ‘turning over’ customers in order to boost revenue. Subscription required. Read more »

Tips on Selling
Profit from repairs

What can a 1940s American beer advertisement teach jewellers about increasing repair sales? Apparently quite a lot, according to David Geller. Subscription required. Read more »

Feature Stories
Top 10 jewellery repair pricing mistakes

The repairs department is an often overlooked but lucrative source of revenue, especially in difficult times. David Geller discusses how to price repairs properly. Subscription required. Read more »
Pass on "hard to close" customers to another sales staff member

Tips on Selling
How to incentivise staff with a $5 bonus

If your staff are finding it difficult to close sales, try a small monetary incentive to tag-team on the sales floor. David Geller says it won't be long before the business starts seeing results. Subscription required. Read more »

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