10/08/2023
• Bernadette McClelland
In what ways can we use the conventions of the past, to benefit our businesses today? BERNADETTE MCCLELLAND looks back on sales wisdom from the 1960s.
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06/02/2020
• Bernadette McClelland
To achieve the best results, all sales staff need to reinforce the behaviours we learn in childhood – responsibility and accountability, writes BERNADETTE MCCLELLAND.
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03/10/2019
• Bernadette McClelland
One of the hardest decisions is to leave the safety of a nine-to-five job. BERNADETTE MCCLELLAND shares her insights into striking out alone and succeeding on one’s own terms.
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06/06/2019
• Bernadette McClelland
In order to make the right choices, managers need clarity of purpose and a way to determine the value of their options. BERNADETTE MCCLELLAND explores the decision-making process – and why indecision can be paralysing.
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01/10/2018
• Bernadette McClelland
Understanding the concept of conscious selling is so important for business growth, particularly in a time of significant industry changes. BERNADETTE MCCLELLAND shares her philosophy.
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