If behavioural science is so good, why aren’t more people using it? BRI WILLIAMS examines a few common myths about consumer decision-making. Read more »

How do you address different audiences? Is your business fine-tuned for modern consumers? BRI WILLIAMS explains how to customise your sales message for two types of shoppers. Read more »

From performance criticism to budget cuts, bad news is a part of business – but there are ways to mitigate and manage the damage, writes Bri Williams. Read more »

To increase the effectiveness of your sales techniques, it is critical to understand your customer’s behaviour and thinking, writes BRI WILLIAMS. Read more »