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Search Results - Dave Wakeman

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Consistency builds a connection in your customers' minds that helps them remember you when it comes time to buy.

Business
Marketing principles to live by

Have your marketing efforts fallen by the wayside? DAVE WAKEMAN reveals the fundamentals that will get you back on track. Read more »
Perception can make you, and it can also break you. The perception your price creates can help you or hurt you in several ways.

Business
Pricing is more than numbers: It’s your strategic advantage

Is your business undervaluing itself? Are you too easily influenced by competition? DAVE WAKEMAN examines critical factors to consider when pricing in your jewellery store. Read more »
Surveys can also be expensive. Although the prices have come down over the years, you will still need to spend tens of thousands of dollars to get a good survey done. | Source: Freepik

Business
Deepen your understanding of your target market

How well do you know your customers? DAVE WAKEMAN reveals effective strategies for learning more about your target market. Read more »
Perception shapes your brand identity and how you're perceived in the market. It influences whether your brand is seen as luxurious, trendy, classic, or unique. | Source: Freepik

Business
Perception is the name of our game

How does the community around your business view your store? DAVE WAKEMAN highlights the importance of perception management. Read more »

Business
Finding a way to deliver something different

It’s difficult to stand out as a business in a crowded market. DAVE WAKEMAN offers wisdom on successfully positioning your business with marketing. Read more »
Decision-making can be challenging when times are uncertain.

Management
Keys to a successful strategy to recover from COVID-19

In the current uncertain environment, DAVE WAKEMAN advises how business owners can assess and adapt their management strategy. Read more »

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