Things change quickly in the digital world and it’s vital that your jewellery business stays ahead of the game. SHANE O’NEILL explains how you can maximise the remarkable opportunities the internet presents. Read more »

The COVID situation has forced many businesses to rethink their online presence. SHANE O’NEILL offers some practical advice for improving your digital strategy. Read more »

There’s a shiny new tool in the social media marketing world and it’s called TikTok. SHANE O’NEILL weighs up the pros and cons of the application for retailers. Read more »