11/10/2022
• Sue Barrett
Many businesses still abide by sales principles of yesteryear, with aggressive employee chasing sales under immense internal stress. SUE BARRETT explores the benefits of a more empathetic sales culture.
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18/01/2022
• Sue Barrett
Lockdowns, restrictions and social distancing have all played a part in bringing many of us down; SUE BARRETT explores how the pandemic has put workplace mental health in the spotlight.
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02/08/2021
• Sue Barrett
Whether it be a new calendar year or a new financial year, both represent a fresh start for sales teams, writes Sue Barrett, who advises the best ways to capitalise on this time and ensure success in the months to come.
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04/05/2021
• Sue Barrett
SUE BARRETT explains how sales performance and management can be improved by implementing a new strategy that is driven by three key values of trustworthiness, co-operation, and gratitude.
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27/01/2021
• Sue Barrett
Selling and serving customers relies on the ability to understand their wants and needs, as well as their communication context, writes SUE BARRETT.
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04/11/2019
• Sue Barrett
In a world facing societal and systemic change, everyone should reorient their thinking towards the pursuit of the common good. SUE BARRETT presents a philosophical approach to business management.
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11/05/2019
• Sue Barrett
The key skills and insights of the salesperson aren’t just limited to the shop oor; they can also help you navigate tricky social situations and uncertain interactions outside of work, writes SUE BARRETT.
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06/03/2018
• Sue Barrett
To sell to buyers, shouldn’t salespeople think like buyers? SUE BARRETT explains why the sales process works better from the buyer’s perspective, and four simple steps to break it all down.
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21/10/2016
• Sue Barrett
Forget price. Creating a positive buying experience is the best way to not only keep customers coming back for more but also attract new business. SUE BARRETT reports.
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29/07/2016
• Sue Barrett
Do you know the difference between a ‘cheap’ customer and a ‘frugal’ customer? SUE BARRETT says jewellers can avoid price wars simply by recognising the distinction.
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30/05/2016
• Sue Barrett
The perfect time to improve any business is when competitors are worried about the sky falling. SUE BARRETT says retailers can get the jump on doomsayers with analysis, preparation and training.
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03/06/2014
• Sue Barrett
The role of the salesperson has dramatically changed. Where it was once about reciting product features and benefits, Sue Barrett says the most successful salespeople today are the ones who can think critically.
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24/02/2014
• Sue Barrett
Here’s a simple reality: customers buy the salesperson first or they don’t buy at all. Sue Barrett explains how your sales team can develop trust for a genuine connection.
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18/07/2013
• Sue Barrett
It’s way too easy to allow a dysfunctional sales team and a toxic culture to take hold at your workplace. Sue Barrett says to detox before your business suffers the consequences.
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23/05/2013
• Sue Barrett
If your salespeople are constantly worrying about how much will be in their next pay packet, how can they be focused on selling and making your business more profitable, asks Sue Barrett.
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