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What are some things that AI can’t do that are so critical for humans to focus on?

Business
Can you do what Artificial Intelligence cannot?

06/11/2024 • David Brock
Are we overlooking something important? DAVID BROCK considers some of the shortcomings of AI in the world of business. Read more »
  
AI is your personal sales and marketing consultant. It is an excellent tool for understanding where prospective customers are in their sales research journey, which is your sales funnel. | Source: Shutterstock

Business
Important reasons to rethink your digital marketing

06/11/2024 • Thomas Young
Have you thrown in the towel too early? THOMAS YOUNG discusses the digital marketing revolution. Read more »
  
In the fast-paced and competitive world of business, innovation is not just a luxury; it’s a necessity. | Source: Shutterstock

Business
A strategic approach to business brainstorming

06/11/2024 • Paul Sloane
Are you ready to take your business to the next level? PAUL SLOANE shares a valuable brainstorming exercise. Read more »
  
Goals provide a sense of direction and aid in gauging success. | Source: Shutterstock

Business
Time to start setting sales goals for the new year

06/11/2024 • Donna St. Jean Conti
Are you ready for the road ahead? Failing to plan is planning to fail! DONNA ST JEAN CONTI encourages you to enter the new year with a strategy. Read more »
  
Working yourself to the point of exhaustion can bring down those around you.

Business
Do you need to strive to be the best at your job?

06/11/2024 • Graham Jones
GRAHAM JONES explains why working yourself to the point of exhaustion can bring down those around you. Read more »
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In a world where online reviews wield significant influence and have become necessary in decision-making, understanding the nuances of this digital landscape is crucial for businesses and consumers alike.

Business
The consequences of leaving a bad review

01/10/2024 • Simon Dell
Word of mouth spreads faster than ever for today’s retailers. SIMON DELL outlines the impact negative reviews have on businesses. Read more »
  
Your content plan is the tactical document outlining exactly how you’ll execute your content strategy and who will handle all the tasks. | Source: Auburn Advertising

Business
Building a content marketing strategy

01/10/2024 • Garry Grant
Failing to plan is planning to fail. GARRY GRANT encourages you to plan your content marketing strategy thoroughly. Read more »
  
Over the past 20 years, technology has transformed retail. Mobile phones have become conduits for communication, entertainment, and commerce.

Business
Less science, more art: How to win as a retailer

01/10/2024 • Doug Stephens
The science behind retail is always improving. DOUG STEPHENS explains the importance of making a lasting impression on your customers. Read more »
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Customer service and customer loyalty go beyond how customers are treated in one-off encounters.

Business
How is your business building customer loyalty?

01/10/2024 • Sue Cockburn
Will you play the long game with your customers? SUE COCKBURN argues that quality customer service is a marathon, not a sprint. Read more »
  
Finding your unique intersection begins with a self-assessment of your skills and interests. | Source: Jamey Schrier

Business
How skill interaction can define your business

01/10/2024 • David Brown
What sets your business apart from its competitors? DAVID BROWN explains the value of combining skills. Read more »
  
Any successful AI implementation requires you to have a clear purpose and measurable goal. What do you intend AI to accomplish?

Business
Take customer experience to a new level: Part II

12/09/2024 • Jeannie Walters
Artificial Intelligence has changed the retail game. JEANNIE WALTERS reveals why it’s important to stay on top of evolving trends. Read more »
  
Retailers are some of the most resilient people in the world. There is no limit to what you can do when you put your mind to it.

Business
Your business is ready for a marketing makeover: Part III

12/09/2024 • Rich Kizer and Georganne Bender
When did you last reflect on your marketing strategy? GEORGANNE BENDER and RICH KIZER return for the final chapter of this series. Read more »
  
Getting your stock assortment right is a delicate dance. Yes, holiday classics like festive decorations and timeless gifts are must-haves.

Business
Getting ready for the most important time of year

12/09/2024 • David Brown
The holiday period is often crucial for jewellery retailers. DAVID BROWN explains how to put your best foot forward. Read more »
  
We complain once a minute during a normal conversation. And the more we complain, the more likely we are to continue complaining.

Business
How to break out of a frustrating sales slump

12/09/2024 • Ryan Estis
Do you feel like you’re stuck in a rut? RYAN ESTIS explains how you can get back on top. Read more »
  
Perception can make you, and it can also break you. The perception your price creates can help you or hurt you in several ways.

Business
Pricing is the strategic weapon of your business

12/09/2024 • Dave Wakeman
Is your business selling itself short? DAVE WAKEMAN explores some essential considerations when pricing products in your jewellery store. Read more »
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