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Search Results - Tips on Selling

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If you offer new distinctive products or services, people just want to talk about them. It’s up to you to nurture this appeal by offering them quality content related to your business, so customers can share it with friends and family.

Business
The keys to word-of-mouth marketing: Part II

It’s important to stand out in a competitive industry! DENYSE DRUMMOND DUNN concludes her series on generating word-of-mouth marketing for your jewellery business. Read more »
Goals provide a sense of direction and aid in gauging success. | Source: Shutterstock

Business
Time to start setting sales goals for the new year

Are you ready for the road ahead? Failing to plan is planning to fail! DONNA ST JEAN CONTI encourages you to enter the new year with a strategy. Read more »
Customer service and customer loyalty go beyond how customers are treated in one-off encounters.

Business
How is your business building customer loyalty?

Will you play the long game with your customers? SUE COCKBURN argues that quality customer service is a marathon, not a sprint. Read more »
Optimising your email content is essential for achieving higher conversion rates.

Business
Understanding the importance of email marketing in sales generation

Looking for a new strategy to improve sales at your jewellery store? ALEX FETANAT outlines the value of email marketing campaigns. Read more »
When it comes to communication, our language sends messages beyond the words themselves.

Business
Are you talking to me?

Looking to improve your sales? Consider fine-tuning your approach to communication. DALE FURTWENGLER discusses the art of language. Read more »
There are many reasons why businesses treat customers poorly. One of the most common and costly explanations – and the easiest to fix – is a lack of understanding of the customers.

Business
Want to make more sales? Understand your customers!

How well do you really understand your customers? MICHAEL HINSHAW encourages you to ask the big questions about your business. Read more »
Those who recognise the value of creating value with their customers, the importance of caring, and the value of helping the customer successfully navigate their buying process see something else. | Source: Getty Images

Business
Customers need help, but do we want to be helpful?

Hoping to increase your sales this year? DAVID BROCK reveals the secret to mutual success between businesses and customers. Read more »
Employees thrive when they are given clear expectations. | Source: Freepik

Business
Measuring success in sales and thriving with high expectations

Employees thrive when they are given clear expectations. DOUG FLEENER explains the importance of measuring sales performance. Read more »
In the competitive landscape of the jewellery industry, a store's success often hinges on its staff's expertise and skills.

Business
Products and sales: For your business, it's a game of two halves

What’s the difference between product and staff training? DAVID BROWN explains the crucial distinction between two essential elements of retail. Read more »
Quality is an interesting word in business. We toss it around when discussing products, describing them as ‘high quality’ or lacking it altogether. But what is the meaning of quality? | Source: Adobe Stock

Business
What does quality mean to your customers?

Most businesses believe they offer customers a quality experience. JEANNIE WALTERS encourages you to question how true that is. Read more »
Sometimes, meeting expectations is a perfect experience. | Source: Alexa Joy/Adobe Stock

Business
It’s 'out of our control’ is not a good enough excuse!

Your business doesn’t always need to go ‘above and beyond’ to succeed. SHEP HYKEN discusses managing customer expectations. Read more »
Understanding their individual emotional drivers is the key to creating a frictionless journey for each consumer and in the process, developing a base of loyal customers. | Source: Freepik

Business
Understand the impatience of future consumers

The COVID-19 pandemic has had a lasting impact on retail. ANASTASIA LLOYD-WALLS details the future habits of consumers. Read more »
Your business will have several loyal customers responsible for driving a significant percentage of your sales, and responsible for advocating your business to others. | Source: Freepik

Business
Selling: Everything starts from a solid core

The foundation of every successful jewellery store is a solid core. DAVID BROWN reveals how an understanding of the basic principles of sport can improve your store’s sales. Read more »
Selling jewelry to women involves understanding their preferences, emotions, and values. | Source: Adobe

Tips on Selling
The secrets to selling jewellery to women

In what ways can we use the conventions of the past, to benefit our businesses today? BERNADETTE MCCLELLAND looks back on sales wisdom from the 1960s. Read more »
Swim against the tide, don't be afraid of being controversial and putting in the hard work, and you will see long term results. | Source: Adobe Stock

Business
How to stay positive and focused on sales when the odds are against you

Running a jewellery store can be challenging, and getting stuck in a routine is easy. RICH KIZER and GEORGANNE BENDER offer solutions for struggling salespeople. Read more »

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